Motivasi Masyarakat Aceh Dalam Menggunakan Aplikasi Tiktok

Abstract

The TikTok application is loved by young Indonesians, especially in Aceh.

Various content is presented in the TikTok application, thus making users

interested and immersed in the content presented by content creators. This

study aims to determine the motivation of the Acehnese people in using the

TikTok application. To get answers to these two objectives, researchers used

qualitative methods. The data collection techniques were carried out by

observing and interviewing informants aged 20-40 years. The results showed

that the people of Aceh were motivated to use the TikTok application for

reasons due to the community's need to interact with the wider community as

a form of self-actualisation in cyberspace, the TikTok application as a place to

store one's memorable moments in the form of photos and videos, and other

motivations are to express themselves through TikTok media.