Krisis Objektivitas Siaran Langsung: Analisis Etika Penyiaran pada Kontroversi Lomba Cerdas Cermat MPR RI 2026 di TVRI
DOI:
https://doi.org/10.22373/jodicom.v1i3.363Keywords:
media objectivity, , live broadcast, broadcasting ethics, Quiz Competition, TVRIAbstract
This study examines the objectivity crisis in the live broadcast of the 2026 MPR RI Empat Pilar Quiz Competition (LCC) aired by TVRI. Using a qualitative content analysis approach within the normative framework of the Broadcasting Code of Conduct and Program Standards (P3SPS) and the social responsibility theory of the press, the study identifies four main findings: inconsistent scoring decisions for substantially similar answers, absence of audio-visual replay mechanisms during the clarification process, shifting argumentation by jury members from substantive to articulatory aspects, and a host communication style oriented toward program continuity rather than process transparency. The analysis reveals that objectivity crises do not always stem from deliberate bias but may also arise from procedural communication limitations in dynamic live broadcast situations. The study recommends strengthening verification mechanisms, developing more transparent clarification procedures, and improving the quality of host communication as strategic measures to enhance the credibility and public trust of broadcasting institutions.
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