Respons Netizen terhadap Dakwah Berbasis Artificial Intelligence pada Akun TikTok Ustazah @Nia Hajar

Abstract

The development of artificial intelligence (AI) has introduced new forms of digital da’wah communication through the use of virtual figures on social media. This phenomenon can be observed on the TikTok account of Ustazah Nia Hajar, which delivers religious messages through AI-based content and receives diverse responses from netizens. This study aims to analyze netizens’ responses to AI-based da’wah on the account. The study employs a qualitative approach using qualitative content analysis. Data consist of netizens’ comments on AI-based da’wah content collected over two months through documentation and selected using purposive sampling. The data were analyzed through coding, categorization, interpretation, and the Stimulus-Organism-Response (S-O-R) model. The findings reveal three main tendencies: positive, negative, and critical responses concerning the credibility of religious messages. Positive responses indicate acceptance of AI as an innovation in da’wah, while negative and critical responses reflect doubts about the authenticity, accuracy, sources, and authority of religious messages. The study concludes that AI can enhance the attractiveness of da’wah, but audience acceptance remains dependent on message credibility and accurac.