Media Baru Dan Rekonstruksi Pola Komunikasi Masyarakat Modern

Abstract

This study aims to analyze the development of new media and its impact on the communication patterns of modern society. The research focuses on the shift from traditional media, such as newspapers, radio, and television, to digital and internet-based new media that enable faster, more efficient, interactive, and flexible communication. The study employs a library research method with a descriptive-analytical approach, utilizing books, journals, articles, and relevant digital sources to build theoretical foundations and understand the characteristics of new media. The findings indicate that new media reconstructs societal communication patterns by allowing individuals not only to receive information but also to actively produce, share, and respond to content through various digital platforms and social media. Although new media offers significant benefits, it also presents social challenges, such as the spread of unverified information and unequal access to technology, highlighting the importance of digital literacy for maximizing its positive impact.