Uses And Gratification Theory Di Era Media Sosial Analisis Motif Dan Kepuasan Audiens Melalui Kajian Pustaka
DOI:
https://doi.org/10.22373/jodicom.v1i2.329Keywords:
Uses and Gratification Theory, audience motives, audience gratification, digital mediaAbstract
This study aims to analyze audience motives and satisfaction from the perspective of Uses and Gratification Theory through a literature review approach. The research employs a library research method by examining various scientific literatures, including books, national and international journals, as well as previous studies relevant to media usage and audience behavior in the digital era. The data analysis technique was conducted descriptively and analytically through the processes of identifying, classifying, and interpreting various literature sources.The findings indicate that the main motives of audiences in using digital media include the need for information, entertainment, social interaction, self-existence, and self-actualization. Meanwhile, audience satisfaction is influenced by the ease of access to information, the speed of communication, and the media’s ability to fulfill users’ psychological and social needs. This study concludes that Uses and Gratification Theory remains relevant in understanding audience behavior amid the development of digital media and social media today.
References
Ball-Rokeach, S., & DeFleur, M. (1976). A Dependency Model of Mass-Media Effects. Communication Research, 3(1).
Baran, S. J., & Davis, D. K. (2015). Mass Communication Theory: Foundations, Ferment, and Future. Cengage Learning.
Bruns, A. (2008). Blogs, Wikipedia, Second Life, and Beyond: From Production to Produsage. Peter Lang Publishing.
Castells, M. (2010). The Rise of the Network Society. Blackwell Publishing.
Castells, M. (2013). Communication Power. Oxford University Press.
Creswell, J. W. (2014). Research Design: Qualitative, Quantitative, and Mixed Methods Approaches. Sage Publications.
Denzin, N. K. (1978). The Research Act: A Theoretical Introduction to Sociological Methods. McGraw-Hill.
Goffman, E. (1959). The Presentation of Self in Everyday Life. Anchor Books.
Jenkins, H. (2006). Convergence Culture: Where Old and New Media Collide. NYU Press.
Katz, E., Blumler, J. G., & Gurevitch, M. (1973). Uses and gratifications research. The Public Opinion Quarterly, 37(4), 509–523.
McQuail, D. (2010). Mass Communication Theory. Sage Publications.
McQuail, D. (2011). Teori Komunikasi Massa McQuail. Salemba Humanika.
Miles, M. B., Huberman, A. M., & Saldaña, J. (2014). Qualitative Data Analysis: A Methods Sourcebook. Sage Publications.
Moleong, L. J. (2018). Metodologi Penelitian Kualitatif. PT Remaja Rosdakarya.
Nadkarni, A., & Hofmann, S. G. (2012). Why Do People Use Facebook? Personality and Individual Differences, 52(3).
Napoli, P. (2011). Audience Evolution: New Technologies and the Transformation of Media Audiences. Columbia University Press.
Papacharissi, Z., & Rubin, A. (2000). Predictors of Internet Use. Journal of Broadcasting & Electronic Media, 44(2).
Pariser, E. (2011). The Filter Bubble: What the Internet Is Hiding from You. Penguin Press.
Przybylski, A. K., & al., et. (2013). Motivational, Emotional, and Behavioral Correlates of Fear of Missing Out. Computers in Human Behavior, 29(4).
Rubin, A. M. (2009). Media Uses and Effects: A Uses-and-Gratifications Perspective. In Public Communication Campaigns. Sage Publications.
Sugiyono. (2020). Metode Penelitian Kualitatif. Alfabeta.
Sundar, S. S., & Limperos, A. M. (2013). Uses and Grats 2.0: New Gratifications for New Media. Journal of Broadcasting & Electronic Media, 57(4).
van Dijck, J. (2013). The Culture of Connectivity: A Critical History of Social Media. Oxford University Press.
Wellman, B. (2012). Networked: The New Social Operating System. MIT Press.
Whiting, A., & Williams, D. (2013). Why People Use Social Media: A Uses and Gratifications Approach. Qualitative Market Research: An International Journal, 16(4).
Zed, M. (2014). Metode Penelitian Kepustakaan. Yayasan Obor Indonesia.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Indra, Ade Irma (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
CONTACT US
