Media Sosial Sebagai Ruang Aktivisme Digital Lingkungan: Analisis Isi Kampanye "Leuser Not For Sale" Pada Akun Instagram Bumoe Fest
DOI:
https://doi.org/10.22373/jodicom.v1i2.330Keywords:
Digital Activism, Social Media, Bumoe Fest, Leuser EcosystemAbstract
This study aims to analyze environmental digital activism messages disseminated through the Instagram account of Bumoe Fest in the "Leuser Not For Sale" campaign. Social media has become a strategic platform for environmental organizations and communities to build public awareness and encourage participation in environmental conservation efforts. This research employs a qualitative descriptive approach using content analysis methods. The research object consists of Instagram content uploaded by Bumoe Fest during the 2025 campaign period. The findings indicate that Instagram was utilized not only as a medium for information dissemination but also as a platform for environmental advocacy, youth mobilization, and strengthening public awareness regarding the protection of the Leuser Ecosystem. The campaign messages were dominated by environmental education, conservation advocacy, and calls for collective action. The study concludes that social media plays a significant role as a space for digital environmental activism among young people in Aceh.
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Copyright (c) 2026 Fajar Maulidil Ali (Author)
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